Erich Wasserman, Co-Founder, GM EMEA & APAC, MediaMath, Discusses Recent Acquisitions & The Evolution Of The Platform
Facebook have announced that FBX inventory will include targeted ads in News Feed (in addition to the right hand column). This is great news for agencies and advertisers as Facebook users spend most of their time in the News Feed, engaged and interacting with content. Currently it will be targetable to Desktop devices (mobile not ...
We’re excited to announce that Unified has acquired PageLever, the industry’s leading analytics and management solution for Facebook Pages.
We’re excited to announce that MediaMath has acquired Akamai’s ADS data platform, which will provide a host of exciting new benefits for our clients, including pixel-free targeting and greatly expanded data management capabilities.
NEW YORK – November 29, 2012 – AdSafe Media, a recognized leader in proactive brand safety and viewability products for online advertisers, today announced that it has rebranded as Integral Ad Science. Integral is redefining the way advertisers and publishers buy and sell media both directly and in the rapidly growing programmatic (RTB) arenas.